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Plans & pricing

Pick the plan that fits how you swim.

Free forever for the basics. Upgrade when you need more learners, deeper coaching, or instructor tools. Cancel anytime.

MonthlyAnnual
Test mode — example prices
Free
Explore the basics.
$0

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Anyone getting started or curious about the app.

  • Public lesson library
  • One learner profile
  • Initial assessment
  • Sample personalized learning plan
  • Limited progress history
  • Water Safety Hub
Most popular
Family Premium
Full guided experience for the whole household.
$12 / mo

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Families and adult learners practicing regularly.

  • Multiple learner profiles
  • Full guided curriculum
  • Personalized session recommendations
  • Complete progress history
  • Audio coaching
  • Saved lessons
  • Printable practice cards
  • Family caregiver sharing
  • Offline lesson access when available
Instructor Pro
Everything for independent instructors.
$29 / mo

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Independent swim instructors and coaches.

  • Learner management
  • Class management
  • Lesson-plan builder
  • Custom curriculum
  • Assessments
  • Parent summaries
  • Printable pool-deck plans
Swim School
Multi-instructor programs and organization tools.
Contact sales

Custom pricing

Swim schools, aquatic centers, and multi-instructor programs.

  • Multiple instructors
  • Organization curriculum
  • Shared templates
  • School administration
  • Organization reporting
  • Everything in Instructor Pro

Compare features

FeatureFreeFamily PremiumInstructor ProSwim School
Public lesson library
Water Safety Hub
Initial assessment
One learner profile
Multiple learner profiles
Full guided curriculum
Personalized recommendations
Complete progress history
Audio coaching
Saved lessons & printable cards
Family caregiver sharing
Offline lessons (when available)
Lesson-plan builder
Custom curriculum
Class management
Parent summaries & pool-deck view
Multiple instructors
Shared templates
Organization reporting
Cancellation and downgrades
Straightforward, no surprises.

You can cancel a paid plan at any time from the billing page. Access to paid features continues through the end of your current billing period, then reverts to Free.

Downgrading or canceling never deletes learner profiles, progress, or notes. Data returns as soon as you resubscribe.

Frequently asked questions

Review our subscription terms and terms of service. Both are drafts pending review by counsel.